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Role: Creative Planning and Production

At Phillips Auctioneers HQ in NYC, I worked with the creative and marketing team to plan, create, shoot and edit content for global galleries, OOH display and social platforms.

Project - Hong Kong Gallery Opening - Planning, Content Production, Marketing

To expand its Asian market, Phillips opened its new HQ in West Kowloon, Hong Kong. The task was to support the integrated marketing campaigns from ideation to post-production.

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  • LED Display Design

  • WeChat Article Write-up

  • YouTube Video Editing

Project - Social Videos - Editing & Production

As an in-house shooter/editor, the task was create videos of art works, photographs & designs for social media marketing prior to auctions in NYC, Hong Kong and London.

Banksy

Banksquiat. Boy and Dog in Stop and Search

Prior to this tour, my task was to create a pitch video using stock footage to show CMO of Phillips the idea behind this project (see clip below).

Skills - Digital Marketing, Bilingual Background

As a bilingual/bicultral creative who’s fluent in English & Chinese, I’m adept at generating content using regional specific platforms to target the desired audiences.

Platforms on which I’ve created and run marketing campaigns: Instagram, TikTok, WeChat, Douyin (Chinese TikTok), RED, Weibo, LinkedIn.

After the tour, my task was to edit first draft of the video and sound design before handing it to vendor to color correct.

Project - Banksquait Tour (Banksy + Basquiat) - Event Planning & Production

Phillips acquired the original Boy and Dog in Stop and Search, Banksy from London. The task was to plan an OOH marketing campaign showcasing the physical journey of this artwork from London to NYC. The objective was to both create sizzles online and to pay homage to the city.

During the tour, my tasks included coordinating with the truck driver, introducing the art to locals, documenting this artwork’s journey traveling through NYC, including stops at West Village, Time Square, Washington Square Park and so on. The crate with the QR code on the back encouraged viewers to engage with the artwork and generate organic content

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Studio Lellow